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Companies need to visit website resources and also try and monitor the overall response of the customer to their various products and services. They must take action in finding out the customer feedback about their various products and services and try to improve their experience when they have a negative feedback about their service. They can use various search engine tools to try and help them be alert for some of the negative feedbacks that are being published on the internet. They must try and review these negative comments in order for them to get to improve their service and also help the customer with the certain problem that they have experienced. They can try and spend time reading various blogs about their service and also go to online forums and try to interact with the customers. This is where a local reputation management service can easily come in and help them with their problems.